Wonderful to find that I'm not alone in being annoyed by this silly use of "reach out". Like a lot of irritating Americanisms it has landed on the shores of England and unfortunately spread like Covid19. Apparently, when I contact my bank, I've "reached out" to them, as if I'm drowning. While I'm at it, another recent aberration is the pretentious use of "myself" for the simple "me". As in, "If you have any questions, please reach out to myself". That makes myself very annoyed!