Yeah, maybe I misunderstood but how and why "loose" and "lose" pronounced "looze" could be called a homophone?

Anyway, I'm a grump. I hate sloppy use of language. It smacks of carelessness. The biggest problem (for them) I see, apart from the irritant aspect (to me), is that if the site is business orientated, I don't want to do business with them. I'd rather do business with someone who took a bit more care over their image by having a rudimentary understanding of English. How grumpy, irritating, patronising, snobbish and understandable is that!